Our work developing presentations takes us to exciting and talented people doing some fantastic work.We developed a concept for a TV show with one of them and started to pitch.

It failed and here’s what we learned.

When Square needed to convince investors to spend $37bn to acquire Australian Fintech Afterpay, what did they do to their deck to seal the deal? We examine the 4 critical slides and also show what it might have looked like if they’d relied on bullet points instead.

In business, there’s a universal hatred of bullet points. We’ve all been forced to endure the painful process of listening to a presenter work through each word, long after you’ve skimmed through and ‘got it’. Painful.

In 2014, Elon Musk presented at a Tesla shareholder meeting, in 2019, he did the same but with one key difference. The much-needed change transformed a bland, high-school-level deck format to a sleek, simple, and effective design that is congruent with Tesla’s brand image.